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INTRODUCTION:

“A case study can be described as the study of an object, person or situation in its natural habitat in an uncontrolled and observational manner”.

When any management graduate undertakes his course; he will frequently come across with various case studies during his academic curriculum. There is no management course without referring to case studies. Research reveals that students may work with as many as 800 case studies during a two year MBA program. It indicates the importance and significance attached to case studies. Apart from Management, the medicine and other courses also club case studies as the part of the academic curriculum. In this context, it is essential to explain the meaning and definition of a case study.

WHAT IS CASE STUDY?

Case study is the study of a particular situation or case or a problem in a given scenario thoroughly after weighing the pros and cons, taking a practically feasible decision in the best interests for effective implementation. Case studies are essential for MBA so that the students can step into the shoes of the given case study, understand the implications and the complications involved and can have the feeling that of a trouble shooter. To put in a nut shell, case study is a simulation of a management situation that helps the management graduates to react in a real situation and helps them by providing right direction towards right decision making and problem solving.

The technical students like engineering graduates have both theory and laboratory activities. The faculty teaches the theory in the class room and then takes them to laboratory to try and test what was taught in the class. The students will be in a position to correlate the theoretical concepts and aspects with that of the practical experiments in the laboratory. As a result, the gap between learning and doing is minimized and also students can grasp, understand and memorize quickly. And while doing practical experiments in the laboratory they may have a few doubts and the same can be clarified, verified and authenticated.

The case studies are also just like laboratory activities. Since for management education the students can not be taken to industry for each and every theoretical concept the case studies will prove handy for them. When the management concepts are explained then the case studies of the companies are explained so that students in the class room can feel like in a simulated situation and they will be able to understand the concepts effectively and efficiently.

IMPORTANCE OF CASE STUDIES:

People, in general, love to listen stories, examples, case studies and anecdotes. No teaching will be complete without the same. And teaching for management graduates is no exception.

Case studies will arouse the interest amongst the students. Every class should have at least one case study to make the teaching process interesting and entertaining. The students, for a while, get into the shoes of the key player in the case study and think and act like him.

There are institutions which are specializing in case studies alone and they have acquired prominence globally. ICFAI has number of case studies under its reservoir and its case studies are accepted and adopted all over the world especially USA, Canada, UK and other European countries. There is specialization in every discipline in these days. IBSCDC which is the acronym for Icfai Business School Case Development Centre was set up in 2003 and it has developed over 2000 world class case studies. Its case studies have been featured in more than 30 international textbooks on Management. It has sold more than 1, 30,000 copies to various global B-schools and universities. It is the second largest producer of case studies in the world and the biggest producer of case studies in Asia. Under the visionary leadership of Dr.Nagendra V Chowdary, Dean of IBSCDC, who has passion for excellence, it is set to conquer the globe with innovative case studies. IBSCDC believes in quality research and catering quality case studies. It coined a new tool ‘Structured Assignment’ for the first time in the world. Now days, the world looks at the innovative tools and techniques. Innovation is the key to survival in this cut throat competitive world.

ESSENTIAL ELEMENTS FOR CASE STUDY:

A few characteristics and qualifications are essential for preparing case studies. The person should have passion to become the creator of case studies. He needs to involve and immerse himself in the case scenario thoroughly so as to have the feel of the real situation. Then only the best can be expected. The author should have flair for writing the case studies. He should be a voracious reader of various books from the discipline in which he is preparing. For instance, the writer of the case studies of HR should have read various books related to Human Resources functional area in order to do justification. Having industrial experience in the same discipline will help to create effective case studies. Imagination works out to some extent but having worked in the same field will bring out the best as the author knows the practical problems.

Lot of patience is essential to create the stuff. Ability to analyze the problems and prospects of the case and logical correlation of various activities in a given situation will prove to be highly beneficial. To put it in a nut shell, the author should have analytical bent of mind, problems solving skills and decision making skills for preparing case studies.

HOW TO PREPARE A CASE STUDY?

“Case study is a description of an actual administrative solution involving a decision to be made or a problem to be solved. It can be a real situation that actually happened just as described, or portions have been disguised for reasons of privacy”.

Usually the case study can be brief or extensive running from 2 to 30 pages. As such there is no specific rule that the content should be limited or extended up to certain levels. Read the entire text thoroughly once and jot down the key points and concepts and also the important issues involved in it in a separate sheet. Look for 4 W’s in the case such as what is the problem? where is the problem? when the problem started? And why the problem occurred? Relate and correlate all the factors and forces together to have better quick grasp about the case. Also read between the lines keenly. Apply your common sense and make comparative study of the situation. Observe closely if any statistical data is given. Look at the cause and effect relation with in the case study. At times the causes are hidden and it requires extraordinary ability to unearth the hidden causes. It needs probing temperament and correlate the same with the effects. This will help to get at the root of the problem for generating bags of solutions. During this process, the visualization technique is highly useful in order to correlate various things mentally. If time permits read and reread the text more times for getting at the crux of the case. Repeat the process till you get perfection.

Create number of multiple solutions to a given problem. Choose the best that suits the present position and adopt. It requires intuition and gut feeling to shortlist the best logical, analytical and appropriate decision. Don’t repeat what is already stated in the case.

During the case study analysis and preparation the academician with industrial exposure can deliver better results than mere academician without any industrial experience. The academicians always look at the case purely from their vast theoretical perspective as they are not exposed to industry. Of course, they honed their skills based on reading plenty of case studies. But that will not be sufficient to create effective case studies. On the other hand, the academician who hailed from industrial or from corporate background look at the case from multip
le perspectives. They might have faced the same scenario as stated in the case study in their practical life. Therefore, they have ready made and tailor made answers and more solutions to each problem. Case study analysis requires critical and creative thinking. It also requires empathy i.e. stepping into the shoes of a situation and generating multiple solutions.

CONCLUSION:

Case Study is the heart of the management curriculum. Creating case study is a skill not a talent. If the case study writer has creative mind, passion, nose for writing, eye for detail, analytical bent of mind, problem solving skills, decision making skills and the ability to see the big picture and the capability to think out of the box, the best and the most memorable case studies can be crafted.

Although sometimes it seems that projects take on a life of their own, the simple fact is that projects don’t manage themselves. It takes the energy and commitment of a number of people to take a project from the initial idea through inception. As more companies embrace the concept of self-directed work-teams that work on specific projects, project management, will become a more vital element of the workplace. The following checklist will help you create a successful project management office:

- Formulate and outline the project

- Break up the project into manageable tasks

- Keep the project on target and complete it on time

Getting Started

The best way to guarantee a project’s success is to start with a strong foundation. Among the questions you should ask when putting together a project kick start:

- Is this something we have done before? If so, what did we learn from the last project?

- Do we have the time and resources to do this project effectively?

- How many people will we need? What sort of expertise should they have?

- Will we need to use outside sources?

- Does top management support the project?

- How long will the project take?

- Once you’ve put together a workable project plan, you need to put an action plan together so:

- Decide how many people will be assigned to the project. Assign people on the basis of their experience and expertise.

Make sure you have a commitment from upper management regarding adequate resources (funding, staff, time, etc.). Make sure, too, that you know exactly what upper management expects in the way of a given project. Communicate your interpretation of their instructions to your supervisors, and make sure you clear up any questions or confusion before the project begins.

Set up a communication network to ensure that everyone is talking with one another; don’t allow people to work in a vacuum.

Create a schedule with specific dates by which different elements of the project will be completed. Build-in a few days to allow for unforeseen problems.

Assign someone the task of keeping records of ongoing progress during the project. This information should be shared with everyone who is working on the project.

If no one from your division has ever worked on this sort of project, consult with people from other departments, or even from other companies (when possible) to get an idea about what to expect.

The Course of the Project

Once the project is under way, there’s a strong tendency to put it on automatic pilot. This makes it harder to fend off potential difficulties, and it cuts off any creative ideas that could enhance the project. Here are some ways to keep things moving effectively through the project’s duration:

Hold regular meetings. These don’t have to be formal three-hour progress sessions – but they should give project members the opportunity to share ideas, voice concerns and ask questions of one another. Some of these meetings should include brainstorming sessions, which promote free flow of creative ideas.

Keep written records of meetings. These make people take the sessions more seriously, and they give anyone who’s unable to attend a point of reference from which to work.

Have individual workers provide you with progress reports. These should not be one-sided conversations. Share your ideas, and offer to address the individuals’ concerns and answer questions as well.

Make sure deadlines are being met. Make it clear that anyone who anticipates missing a deadline should let you know ASAP; this way, you can adjust schedules, or provide people with additional support staff or other resources.

Keep track of what is being spent on the project. Individuals should provide you with information on how much they spend. Let them know how much money they have to work with so they don’t go over budget.

If you’re working with outside contractors or people from other departments, make sure you keep them posted on the progress of the project. You should invite them to at least some of the meetings and brainstorming sessions, and be sure to solicit their opinions.

Solicit the opinions of people in the company who aren’t involved with the project. Sometimes a fresh perspective can provide the best ideas.

Keep upper management apprised of the progress you’re making. This way, you can be alerted to any potential red flags (no manager likes surprises).

The Difference Between Success and Failure

A key factor in the success of the team is its leader. The qualities of a successful project leader include:

- Conscientiousness

- Technical and organizational knowledge

- Honestly/trustworthiness

- Consistency/predictability

- Resourcefulness

When the Project Is Completed

As the project draws to a close, it’s important to remember that a completed project is not a project that is over. Here are some guidelines for dealing with the project’s completion:

Just before the project is complete, meet with the project team as a whole (and one-on-one) to make sure all the loose ends are tied before the project is submitted. Make sure everyone is given credit for contributions.

Remember you don’t have to have a glitzy presentation with video and fancy hand-outs – but your presentation should be professional. Make sure you provide neat, complete copies of your work to upper management, and make certain your presentation is well-planned and professional. A typed copy sent to the supervisor in an interoffice envelope is not enough.

Be sure to give proper recognition to team members when you present the completed project to upper management. It’s important to recognize workers in front of their peers, but they deserve recognition “upstairs” as well.

After the project is over and handed in, gather everyone who worked on it and conduct a postmortem: What were the best aspects of the project? The worst? What mistakes were made, and how can you learn from them? Did you budget, enough time and resources? Too much? Not enough? Do you need more of less outside help for the next project? Who has demonstrated expertise that had previously been ignored? How can the entire process be streamlined? Include your outside contractors and consultants in the postmortem and be sure to get their insights.

India has emerged as a growing market for web development. Companies around the world prefer to outsource web services to India as India has a pool of web development companies and freelance web developers who work at a very economical rate.

There is an abundance of talent available for developing websites on the latest technologies. One can find experienced developers expretising in open source technologies like PHP , .NET, Java etc. Companies vary in scale from big companies to small firms to freelancers. With web development, a new service called SEO (Search Engine Optimization) is an essential part of the service. This includes methods implemented for better ranking in search engines.

Software Development Life Cycle (SDLC) is a methodology for the development of a software product. Software development activities include planning of project, requirement gathering, design, building/ coding, testing and maintenance.

Planning of project includes establishing business goals, scope and timeline of the project. Client involvement is most in this phase. Requirement gathering phase includes gathering project requirement and knowing about the users. Data gathering and user studies are done at this stage. At the next stage of design, concept designs are built up. Various concepts are brainstormed by the design team and then shortlisted, iterated and finalized. The next step involves coding/ building the software. Team of software developers builds the software using technologies in their scope.

Software testing job involves evaluating the software or application for various scenarios under different conditions. A tester job is to locate bugs in the software being tested and report them for correction. Software testing is an important job in software development life cycle. If the project is a low risk project, experienced programmers can also act as software testers. With high risk projects, there is a team of test engineer for testing and reporting bugs.

Software quality assurance involves monitoring and improving software.QA testing jobs also involve verification of any agreed-upon standards and procedures that needs to be followed. Quality assurance is a preventive method to ensure the quality of the software before it is launched.

Web development has thrived tremendously in India as foreign companies are outsourcing huge development and maintenance work. The abundance of skilled labor has further increased the growth of web development in India. Varieties of projects such as ecommerce website, plain static website, flash website or informative website are built in countless numbers.

There are number of courses offered by institutes as well as organization for training young minds and get them involved in this field. Software field is a field with endless scope and endless jobs.

Are you geared up to start a software career?